On November 27th, the grand opening of the second Choupette store in Vladivostok took place. A retail outlet with an area of ​​108.6 sq. m. is located on the 3rd floor of the TVK "Kalina Mall".

The store offers a full range of the brand, including new fashion collections from 0 to 12 years old, outfits for celebrations, outerwear, sets and envelopes for discharge, school uniform, pajamas, thermal underwear, as well as shoes and accessories.

“My cooperation with Choupette began back in 2012, and for 10 years now this company has been my reliable support and source of inspiration,” says Galina Kuznetsova, Choupette owner in Vladivostok. - Over the years, the company has come a long way! Now it is not just a local manufacturer of children's clothing, but a real international fashion brand with its own unique history and recognisable DNA. Since the first day of opening, I have heard from customers more than once that Choupette is the most beautiful store in the city, so the new flagship store is my pride! I thank the founders of the company for the fact that there is such a unique brand in the Russian market. For me, being a representative of Choupette in Vladivostok is not only a profitable business, but also a great honor.”

On November 24th, the winners of the Crystal Bell award for journalists were awarded at the XIII Congress of the Children's Goods Industry. Article about the Russian children's clothing brand Choupette became the winner in the "Success formula" nomination.

The article was published in the Russian Business Guide. The author Alexandra Ubozhenko interviewed Anastasia Vasilkova, Development director of TM Choupette. Anastasia shared her thoughts on what distinguishes the brand from others and why it is interesting for partners, and also talked about the advantages of the Choupette franchise and further plans for the development.

The Russian children's clothing brand Choupette took part in one of the main events of the year for the business community - the International Export Forum "Made in Russia". With the support of the REC, the event is being held for the 10th time.

Representatives of the largest Russian and foreign companies take part in the International Export Forum. This year the total number of foreign participants was five times higher than last year.

On September 27, the first day of the Congress of the Children's Goods Industry was held in Moscow. The main event of the forum was the meeting "Children's goods industry: components of technological sovereignty", where the chairmen discussed the problems of development and support of enterprises producing goods for children. Government representatives and manufacturers acted as speakers.

Anastasia Vasilkova, Development Director of TM Choupette made a proposal to expand the preferential VAT for children's products.

"Now children, graduating from high school, grow up to 180 cm," says A. Vasilkova. - But clothes of this height are sewn according to an adult pattern, and preferential VAT does not work here. It would be good to have preferential VAT for such sizes of children's clothing. Now, because of these discrepancies, we produce clothes only for children under 12 years old."

Also, the development director of TM Choupette noted that the children's goods industry is supported by the state through many channels, but in order for advertising to reach the target audience – children – it is necessary to add a new tool – digital promotion.