On June 22, the Kids Retail Day conference took place in Moscow, where experts discussed how the children's goods market has changed over the past year. The event was attended by representatives of Russian brands, major marketplaces and trading floors.

Anastasia Vasilkova, Development Director of TM Choupette, was one of the speakers. She said that in 2022 the brand updated its visual identity and completed a reconcept of offline stores to bring them closer to foreign standards. In the coming years, the company plans to consistently develop in the UAE, Saudi Arabia, Oman, Bahrain and Qatar.

“In my opinion, such events are very important, as they allow you to get acquainted with the opinions of serious market players, compare their competencies and actions with your own, - says Anastasia Vasilkova. - It seems to me that the conference was held in a positive way: most of the companies have coped with the challenges of 2022 and are ready to develop and adapt to the realities of today. It encourages optimism and inspires new discoveries.”

During the conversation, Anastasia spoke about the results of the company’s work over the past year, how the consumer behavior of Russians has changed, is there a difference in online commerce in the capital and in the regions, and how strong will the sanctions impact on the e-commerce market. Read the full interview here.

The Russian children's clothing brand Choupette took first place in the TOP-500 franchise rating according to Businessmens.ru in the "Clothes and underwear" category. 

The rating was compiled from public data of more than 3,000 firms. Each company developing under the franchising system was evaluated according to the formula: the number of open franchises in 2022 multiplied by the total number of investments.

The Choupette retail chain is constantly growing and developing and currently has 95+ stores worldwide. In 2022, 8 mono-brand franchise outlets were opened. Since the beginning of 2023, 3 new stores have already been launched and 4 new outlets are preparing to open. 

“2022 was dedicated to qualitative changes in the Choupette store chain - restyling of the brand’s visual elements, new formats in education, an increase in the average store area,” says Anastasia Vasilkova, Development Director of TM Choupette. “We are very pleased that these changes have become visible not only to our partners and customers, but also to experts in the franchising market, which is reflected in our high position in the ranking.”

Choupette is actively expanding its presence in Eastern and Asian countries. To date, the brand has opened stores in Kuwait and India, as well as mono-brand corners in a well-known department store chain in the UAE. Also Choupette is represented by local mono-brand online stores and large foreign marketplaces. Thus, the brand development strategy for the omnichannel system is supported.

During the pre-order session, brand partners can get acquainted with the novelties of the fall-winter 2023/24 season and discuss plans to expand the brand's presence in the MEANA region.