On July 11 was the Grand opening of the Choupette store in Novokuznetsk! The new store was the first one made in the new concept - stylish "Neoclassical".

Now shopping has become even more convenient! There was a zoning by age groups, recreation areas. Pleasant soft light and gentle atmosphere doesn't distract you from the choosing.

Guests called the store "the Entrance to the magical world of children's fashion."

On the shelves you can find all the current fashion collections, ceremonial clothes, school uniforms, looks for newborns, baptismal clothes, children's shoes and accessories.

Be in trend with Choupette!

The brand took 5th position in the ranking of the TOP 500 franchises, prepared by the Analytical Department of the portal BEBOSS. Choupette was ahead of brands such as TOM TAILOR, Вefree, INCANTO and Stilnyashka.

Each company, developing under the franchising system, was evaluated according to 27 criteria, passed the test of legal purity and effectiveness of the sales Department by the method of "mystery shopper".

Today the brand chain Choupette has more than 100 stores. The company is actively developing its own franchise program. The franchisee becomes a part of the time-tested and market-tested system, getting a ready-made concept and products, which in just a decade managed to gain a leading position in the market.

From June 25 to 30 on the territory of the military-Patriotic Park of culture and recreation of the Armed Forces of the Russian Federation "Patriot" was held the international military-technical Forum "Army-2019".

As part of this important event at the stand of JSC "Voentorg" fashion shows were held, guests were able to get acquainted with the Choupette collection for the brand "Army of Russia" season autumn-winter 2019-2020, which will appear in "Army of Russia" and Choupette stores in September.

A Choupette fashion show was held under the warm ocean breeze of the Cote d'azur Sunny South of France.

Project International Festival de la Mode et des Arts took place on
June 25 in Provence (Frejus), with the support of the Russian Embassy in France, the French Cultural Association "Dreams of Childhood" (ACRE), the city hall of the city of Frejus. The event was held at the unique site of Villa de Aureline with the participation of Russian models from the fashion theater "Persona models" and young models from France.

Images of the current year and the ceremonial collections of Choupette were presented on the podium .Guests came from all over Europe to become part of this event, to spend an unforgettable summer evening surrounded by true connoisseurs of fashion.

The fashion show gave positive emotions and warm feedback from the organizers and guests of the evening. "It is safe to say that Choupette won the hearts of fashion lovers in France", - shared his impression mayor of Frejus Monsieur William Orey.