Taking over the fashion capital of India, Choupette, a Russian kidswear brand, has entered the Indian market. The brand has opened its first store in Delhi at Ambience Mall, Vasant Kunj. The brand’s India store is an opulent offering showcasing the best and a vast collection of elegant and formal wear for girls and boys of 0 to 12 years of age. Launched with a vision to redefine luxury fashion for kids in India, Choupette will fill the qualitative gap that exists in the Indian market when it comes to elegant and formal kids' wear at unbeatable price points.

A trailblazer for over a decade, Choupette has played an instrumental role in decoding the kids' fashion space and has established a global presence with over 90 stores across locations. Launched by two enterprising fashion lovers, Marina Zolotoverkh and Shruti Aggarwal, Choupette is a one-stop destination for all kids' fashion needs. 

With the first-mover advantage in the kids' fashion space and the brand promise centered on the cornerstones of price, quality, and style, Choupette acts as a trendsetter and takes kids' fashion a notch higher. Keeping up with the fashion seasons, the brand launches 2-3 new collections every season for both girls and boys giving the customers a wide range of quality options. Chopette’s clothing line is carefully curated to suit the children’s skin and the local climate of every region it enters. 

Talking about the store launch, Marina Zolotoverkh, Brand Partner, Choupette India, said, “We are so excited to launch Choupette in the Indian market. As a mother myself, I saw a wide gap that existed when it came to kids fashion - either the very high price of collections from acclaimed brands or the beauty of the products is preserved until the first wash and the material is not suitable for children skin; at Choupette, we aim at bringing a change to this. Our store launch is the first step towards our vision, we’re just getting started and we’re very excited for our customers to experience the Choupette magic.”

Adding on, Shruti Aggarwal, Brand Partner, Choupette India, stated, “As a Choupette consumer myself, I knew that the brand would do extremely well in India. Today’s mothers are evolving, they want the same choices for their kids as they have themselves, the vision with Choupette is to fulfill this gap while owning the kids' fashion category. Our vision is to create a brand that becomes synonymous with kids' fashion in India. This journey is going to be enthralling for both us and the consumers.” 

Launched at price points ranging from Rs 1,000-12,000, the brand offers a range of tuxedos, suit sets, shirts and trousers for boys, and pleated and embroidery dresses, jumpsuits, rompers, and bolero for girls. While Choupette aims to establish a pan India physical presence over the next few years, customers can also purchase the brand’s collection on Choupette India’s website, TataCliq Luxury, and Little Tags Luxury.

On August 4,  the first Choupette store opened in India in one of the most popular shopping centres in New-Daily - Ambience Mall. Back in the spring of 2021, an online mono-brand store was launched, delivering all over the country. Its opening preceded the start of sales in an offline boutique.

The area of ​​the new mono-store is 68 sq. m. In this light space, a wide assortment is presented, including all the main categories of goods: fashion collections from 0 to 12 years old, sets for newborns, special occasion outfits, pajamas, underwear, shoes and accessories.

The exclusive representatives of the Choupette brand in New Delhi are entrepreneurs Marina Zolotoverh and Shruti Aggarwal.

“We planned to open in early May, but due to the coronavirus, India was closed for almost two months,” says Marina Zolotoverh. “Recently, the long-awaited opening took place, and all buyers were delighted. Customers of the store especially liked the smart dresses and clothes for newborns. There are not so many good quality clothing in India, and there is practically none for babies. The new brand was received with admiration - the store's revenue on the opening day exceeded all our expectations. We have big plans for development - I plan to open stores in other cities such as Mumbai and Bangalore."

In January of this year, Choupette entered the Tata CLiQ Luxury marketplace, India's largest e-commerce platform. In the near future, the brand will be presented on another popular platform - Little Tags Luxury. The move will help reach the northern states of India and introduce the brand to local shoppers.

On March 31, 2021, the grand opening of the Choupette store in Chelyabinsk, in the Almaz shopping center, took place.

In the updated bright space, you can find spring and summer collections: "Glam Rock" and "Cruise" for girls and "Rally" and "Polo" for boys, as well as a wide selection of fashion collections for children from 0 to 12 years, sets and envelopes for discharge, christening clothes, outerwear, shoes and accessories. Soon the store will have a new collection of school uniforms from 1st to 11th grade.

At the grand opening, visitors were offered sweet treats, aquagrim, a raffle of movie tickets and 1000 rubles as a gift.

We are waiting for you at: Almaz Shopping center, Chelyabinsk, Kopeyskoe shosse, 63, 3rd floor Phone: +7 (967) 863-33-45

The Russian brand of fashionable children's clothing and shoes Choupette became the winner in the category "Best school uniform" and entered the top three in the category "Exporter of the Year" of the XI National "Golden Bear – 2020" Award in the field of goods and services for children. The award ceremony was held on March 20 at the Federation Council.

This year, more than 250 nominees participated in the competition. The expert Council of the Award consisted of 60 leading experts in the field of family and childhood, age psychology and physiology, hygiene and safety, practitioners of goods and services industry for children. The Choupette brand received a diploma and a statuette personally from the Chairman of the Federation Council Committee of Science, Education and Culture Gumerova Lilia Salavatovna.

"Receiving this award for us is proof that we are doing everything right and moving according to our mission," comments Anastasia Vasilkova, Development Director of TM Choupette. - 15 years ago, Choupette brand set itself the task of proving to everyone in the country and around the world that Russian-made children's clothing can be trendy, fashionable, high-quality and competitive. The Golden Bear award clearly demonstrates that we have achieved a lot on this path."

One of the main tasks of the Choupette brand is to create a trend of fashionable school clothes, in which  students can simultaneously express themselves and comply with dress code adopted in the educational institution. Choupette has earned the trust of many public and private schools in Russia and the CIS. The brand is constantly expanding its presence and will open six new stores during school season, where customers will be able to purchase trendy school uniform.